Gamification makes the journey worth continuing.
Give people more reasons to take the actions that grow your club. Different game formats make visits, referrals, service discovery, and repeat participation more engaging – and each one connects to a verified action, a meaningful reward, and another reason to return.
Three steps to action
Every Loop in PLAYBOOK is built the same way. Name the action, gamify it, and release the reward once the club's data confirms the action has been taken.
The action you need
The game that engages
Regardless of the game you pick, it has one job: to make the action feel like fun instead of a task on a list.
Choose what engages your audience.Rewarded proof
Every reward is released only once there's a report, scan, or verified code, so you're never paying for actions that didn't happen.
Pay for real momentum.Pick the game that fits your needs.
One action or several. Once or every week. In order or in any order. The answers to those three questions will lead you to the game that's best for you.
Spin to Win
One action, a surprise reveal. A prospect or member completes a qualifying action, then spins to reveal a variable reward they have already earned.
Scratch to Reveal
A personal reveal moment. A prospect or member completes a qualifying action, then scratches to reveal the reward they earned.
Scavenger Hunt
A guided milestone journey. Take members through steps such as their first workout, a service introduction, and an attendance goal, with each completed step unlocking the next.
Bingo Card
Discover in any order. Encourage members to explore classes, services, and experiences in whatever order they choose. Each square builds toward a row or the full card.
Get in the Game
Act before the deadline. Give members a set window to book, visit, renew, or complete another valuable action, so the campaign feels like an event.
Streaks and Tiers
Make consistency count. Motivate repeat visits with attendance goals, streaks, and rewards that grow as the member keeps coming back.
Move more members from interest to action — and know what worked.
[A game] turns [an action] into an engaging moment that makes progress feel good and keeps people moving forward. [A timely reward] gives them a reason to act now and is released once [club data] confirms completion — connecting the action back to [a business outcome].
The experience feels like a game. The outcome is earned.
Complete the action, earn the reward
Everyone who completes the required action earns a reward. There are no drawings or selected winners; the spin, scratch, or reveal simply makes the moment more engaging.
Your club’s data confirms the result
PLAYBOOK uses your reports, check-in data, QR scans, or verification tools to confirm when the required action happens. The rules are set in advance, so there's no gaming the system.
Your budget follows results
Reward value remains pending until the required action is confirmed. If the action isn’t completed, the reward isn’t released — keeping your spend tied to measurable results.
Choose the game that fits the goal.
| The action you need | Reach for | Because |
|---|---|---|
| Book a tour | Get in the Game | The window is short and shared, so a deadline beats a prize. |
| Show up for the first workout | Scavenger Hunt | It is one checkpoint in a sequence that has a right order. |
| Leave a review | Spin to Win | One action, done once, with a reveal that makes it worth doing today. |
| Refer a friend | Scratch to Reveal | The personal reveal fits the one-to-one nature of a referral. |
| Try more of the club | Bingo Card | The actions have no required order, only a pattern to fill. |
| Keep coming back | Streaks and Tiers | Frequency is the goal, so the value has to climb with it. |
Choose the action. We’ll build the Loop.
Tell us what you want prospects or members to do and how your club tracks it. We’ll build the game, member experience, and reward rules around your existing process.