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[ ] by Promotion Vault
Member engagement guide

Your Loops only work when people know about them.

Your staff already create revenue-growth opportunities in everyday conversations with members. Make the invitation easy to find, explain which actions qualify and what members can earn, and give your team a simple line to use – so more members take the next step.

Create Your Promotion
Make the next action clear Put the invitation where members are Give staff the words to use
Gym employee talking with a member at the welcome desk while the member holds a phone
Example member invitation Referral Rewards
Make the invitation easy Show the reward and game Tell people where to begin
Open your referral hub ›
Make every invitation count

How to engage members

Help members notice your Loops, understand why they should join in, and know exactly where to start. Give your team a simple way to bring it up in everyday conversations.

Member meeting a staff member at the gym front desk
At check-in and around the club

Post a simple sign with the Loop name, qualifying action, and approved QR. Prioritize the front desk, lobby, and relevant service areas.

Gym employees and members discussing their next step on a phone
During real staff conversations

Give reception and coaching teams a natural 10-second explanation. Tell them when to mention the Loop and where to send interested members.

Gym member reviewing her phone after training
In members' everyday channels

Use approved email and SMS lists, a website or app tile, onboarding follow-ups, and timely reminders. Keep the same call to action in every channel.

Give your team the right words

Make it easy for staff to invite someone.

Everyone on your team should be able to answer three questions without a long explanation:

01

Who should hear about it? When is the right moment to mention the Loop?

02

What makes it fun? What action or challenge counts, and what can someone earn?

03

Where do they start? Which sign, link, or QR code should staff point to?

Example of what staff could say
{{ staffLine }}

This example changes as you customize the workshop below.

And remember your staff

When staff recognition is part of your Loop, tell your team what earns recognition and how it is confirmed. Don't promise staff rewards unless they've been configured.

Interactive operator workshop

Make your Loop easy to share.

Choose your goal, name, game, and reward. Watch your posters, emails, texts, and staff messages update right beside your choices.

01

Choose your goal

What do you want people to do more often?

Your goal: {{ goalAction }} Double-check the real offer and steps before publishing.
02

Give it a great name

Use the same simple name on the front desk sign, in texts, and on your website.

Accent color for promotional designs
03

Show the fun part – and the reward

Show the actual game, the easy first step, and what people can earn. Only promise rewards your club has set up.
How will people play?

Choose the game your members will actually see. We'll include a simple description of it in your promotional materials.

{{ gameLabel }} – {{ gameShort }} {{ funText }} Only use this description when the selected game is part of your actual Loop.
One clear next step for members
{{ cta }}
What earns the reward: {{ qualifies }}
This is guidance for your team, not member-facing copy. Confirm your reward and rules before you publish.

This workshop drafts promotional materials only. Confirm each offer, game, and reward in PLAYBOOK before publishing.
Already have a reward? Activate Your Rewards Here ›
[ ] by Promotion Vault
Member engagement guide

Your Loops only work when people know about them.

Your staff already create revenue-growth opportunities in everyday conversations with members. Make the invitation easy to find, explain which actions qualify and what members can earn, and give your team a simple line to use – so more members take the next step.

Create Your Promotion
Make the next action clear Put the invitation where members are Give staff the words to use
Gym employee talking with a member at the welcome desk while the member holds a phone
Example member invitation Referral Rewards
Make the invitation easy Show the reward and game Tell people where to begin
Open your referral hub ›
Make every invitation count

How to engage members

Help members notice your Loops, understand why they should join in, and know exactly where to start. Give your team a simple way to bring it up in everyday conversations.

Member meeting a staff member at the gym front desk
At check-in and around the club

Post a simple sign with the Loop name, qualifying action, and approved QR. Prioritize the front desk, lobby, and relevant service areas.

Gym employees and members discussing their next step on a phone
During real staff conversations

Give reception and coaching teams a natural 10-second explanation. Tell them when to mention the Loop and where to send interested members.

Gym member reviewing her phone after training
In members' everyday channels

Use approved email and SMS lists, a website or app tile, onboarding follow-ups, and timely reminders. Keep the same call to action in every channel.

Give your team the right words

Make it easy for staff to invite someone.

Everyone on your team should be able to answer three questions without a long explanation:

01

Who should hear about it? When is the right moment to mention the Loop?

02

What makes it fun? What action or challenge counts, and what can someone earn?

03

Where do they start? Which sign, link, or QR code should staff point to?

Example of what staff could say
“Hey! Have you seen Referral Rewards? Got a friend who would love this gym? Invite them to check it out. Earn $20 toward gift cards when your friend joins. Finish the steps, then scratch to see your reward. Want me to show you where to start?”

This example changes as you customize the workshop below.

And remember your staff

When staff recognition is part of your Loop, tell your team what earns recognition and how it is confirmed. Don't promise staff rewards unless they've been configured.

Interactive operator workshop

Make your Loop easy to share.

Choose your goal, name, game, and reward. Watch your posters, emails, texts, and staff messages update right beside your choices.

01

Choose your goal

What do you want people to do more often?

Your goal: Invite a friend using your referral link. Double-check the real offer and steps before publishing.
02

Give it a great name

Use the same simple name on the front desk sign, in texts, and on your website.

Accent color for promotional designs
03

Show the fun part – and the reward

Show the actual game, the easy first step, and what people can earn. Only promise rewards your club has set up.

How will people play?

Choose the game your members will actually see. We'll include a simple description of it in your promotional materials.

Scratch to Reveal – A surprise reveal Your friend may get a scratch-card surprise, too. Only use this description when the selected game is part of your actual Loop.
One clear next step for members
Get your referral link
What earns the reward: Your friend joins the gym under the published referral offer.
This is guidance for your team, not member-facing copy. Confirm your reward and rules before you publish.

This workshop drafts promotional materials only. Confirm each offer, game, and reward in PLAYBOOK before publishing.