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[ ] by Promotion Vault
The value

Increasing revenue is the number one KPI. Every Play points at a revenue line.

The right actions depend on your business. We identify the ones that drive the revenue you already track, reward them at the right moment, and measure what changed.

The number one KPI

Choose the revenue line you want to grow.

We start with the business result, identify the actions that drive it, and track the revenue those actions produce.

$250M+
Increased customer revenue

Across 2M+ rewards sent and $20M+ in payout value, on programs where the reward only released after the action was verified.

New member revenue

MORE JOINS AND DUES

Leads create value when they become members. Reward the steps that move prospects toward joining, then see which referrals and campaigns produce new revenue.

Action that moves it
Referral, pre-sale opt-in, guest pass, tour booked
Proof. The join appears on the daily New Member report and matches back to the referrer or campaign.

Ancillary revenue

MORE REVENUE PER MEMBER

The second sale is always easier than the first. Encourage members to book personal training, classes, and other paid services at the moment they are most likely to act.

Action that moves it
PT intro completed, class booked, first purchase
Proof. The booking or transaction arrives on the club feed and releases the reward against that member.

Retained revenue

FEWER CANCELS, MORE RETENTION

Every retained member is recurring dues that never have to be re-sold. Encourage the visits and milestones that help members build lasting habits before they begin to drift.

Action that moves it
Check-ins in the first ninety days, milestones, streaks
Proof. The check-in feed confirms attendance and the tier climbs without staff involvement.

Reactivated revenue

MORE LAPSED MEMBERS RETURN

A returning member costs less to win back. Give former members a reason to come back, then release the reward once they return or reactivate their membership. 

Action that moves it
Winback offer claimed, return visit scanned
Proof. The return scan or reinstated membership posts on the report and the held funds release.
Recommendation for creating momentum
Revenue line it moves
Configurable action
1 Create a memorable first impression
New member revenue
Turns interest into a verified relationship the join can be matched back to
Opt-in, first visit, or another opening moment
2 Encourage the next action
Ancillary revenue
Closes the gap between intent and the first paid appointment
Booking, appointment, purchase, or onboarding
3 Build repetitive habits
Retained revenue
Pays for completion, which is the behaviour that predicts staying
Attendance, completion, check-in, or milestone
4 Capture feedback
Retained revenue
Surfaces issues before they become a cancellation; amplifies promoters
Survey, review, NPS, or satisfaction moment
5 Encourage advocacy
New member revenue
Converts enthusiasm into verified demand at a lower cost per join
Referral opt-in, share, or conversion
6 Improve retention
Retained and reactivated revenue
Makes progress visible, and gives a lapsed member a reason to return
Any sequenced behavior that predicts staying
The value of Rewards Vault

A reward is a transaction. A Vault is a relationship.

Most reward programs end with the payout. Rewards Vault gives each prospect or member one branded place to see everything they’ve earned — building a balance they value and giving your club an engaging way to keep them coming back.

Rewards Vault
Receive · Engage · Accumulate · Choose · Redeem · Return
9:41
Your Brand
Bring a friend to Your Brand
Get $5 per verified referral
Share
Kickoff
Book your next session…
Available balance
$47.00
Pending balance
$0.00
Choose your reward
Amazon.com gift card
Amazon.com
Choose
Starbucks gift card
Starbucks
Choose
9:41
Amazon.com gift card
Amazon.com
Choose Value
$5 $10 $25 $50 $100
9:41
Pending
2026-05-15
Reward Activated
Your Brand
Stage 7 · Referral opt-in
+$5.00
Becomes available 2026-05-18
History
2026-05-12
Reward Available
Your Brand
Stage 6 · Review
+$5.00
Balance after $42.00
2026-05-08
Reward Available
Your Brand
Stage 5 · Complete kickoff
+$5.00
Balance after $37.00
2026-05-02
Reward Available
Your Brand
Stage 4 · Book kickoff
+$5.00
Balance after $32.00
Each person sees everything they’ve earned in one balance. They choose the gift card brand and amount, and can easily see what’s pending, what’s available, and which action earned each reward. (Screens shown are from demos.)
For the business
Spend follows engagement

Reward cost is aligned to activation, so your budget can be fine-tuned to actual campaign performance.

Every action is verified

Rewards release against a validated record or an eligible-on-arrival path, which keeps the data first-party and the program policy-safe.

A channel you can use again and again

Each Play returns the recipient to the same branded Vault, where the next promotion, next action, or feedback request is already waiting.

For the recipient
One secure place for everything

Available funds, pending funds, redeemed rewards, and full transaction history live in a single Vault.

Value accumulates and stays flexible

Rewards from multiple actions build into one balance, which can be combined or divided across a curated catalog featuring dozens of beloved brands.

Progress worth continuing

A visible balance and a clear next action make the program feel like something being built rather than a one-time payout.

Economic model
Pay-on-activation puts spend behind engagement.

Promotion Vault aligns reward cost to activation, helping customers put more of their budget behind people who actually engage — a performance-based foundation for every Play.

2M+
Rewards sent
$20M+
Payout value
$10M+
Customer savings
$250M+
Increased customer revenue

Pick the moment. We will build the Play.

Start from the action worth moving and Promotion Vault will design a Rewards Vault PLAYBOOK around it.