Proven Plays to win more members, grow their value, and keep them coming back.
See how clubs use PLAYBOOK to move people from one valuable action to the next — from capturing leads and driving joins to increasing attendance, upgrades, referrals, and win-backs.
Your Brand library
The same plays with the customer brand stripped out. This is the set most operators start from: 90 percent of customers can run one of these as built, with their logo and accent applied.
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Refer · Purchase · Join — every trigger resolves to one verified record.
A customer-specific Momentum Boost playbook, drawn screen by screen. Data feeds carry the stages the club can automate; a controlled QR code or link closes every remaining gap. Seven moments, one running Rewards Vault balance.
Shown in a neutral Your Brand skin — the play works for any brand, so nothing here is customer-specific.
- Seven verified reward moments, $47 journey value
- Feed-driven visit and conversion stages, QR for booking and completion
- Review Boost and Referral Hub handoffs into one balance
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Refer · Purchase · Join — the report-driven referral playbook.
The same three-report model as the Central Rock build, ready to apply to any customer. Reports are queued daily from the customer’s database and the Play integrations do the rest: build the hubs, send the invitations, match every milestone back to the referrer, and release payment.
The reports build the triggers, so nothing waits on staff at the point of sale.
- Three daily reports queued to the Play integrations
- Editable rewards with a live funnel economics model
- Brand name and accent are tweakable on the page
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Pre-Sale Rewards Playbook, ready to brand.
The same three-play pre-sale program, unbranded: street-team lead capture, double-sided referrals, and a feedback scratcher, with the employee spiff program and cost-per-acquisition worked through.
Brand name and accent are tweaks, so this is the file to duplicate for the next pre-sale.
- Three plays across a 12-week pre-sale
- Every reward paid on activation
- Individual and team spiff tiers included
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Leads Play — a unique QR per rep, verified before the lead reaches the list.
Street teams, events, and front-desk capture on one rail. Each rep carries their own code, every lead verifies by SMS before it counts, and the leaderboard updates as it happens.
Unbranded and ready to carry a logo, accent, and reward values at launch.
- Unique QR per rep
- SMS verification before the lead lands
- Live leaderboard
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Review Play — a weighted scratcher at the high-sentiment moment.
The reward sits on the feedback, not on the star rating, so the incentive stays policy-safe. The public review request is offered separately, after the member has already been thanked.
Unbranded and ready to carry a logo, accent, and reward values at launch.
- Reward on feedback, never on a rating
- Public review request offered separately
- Flagged responses routed for manual review
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Referral Play — double-sided rewards, verified on both sides.
A member shares a personal link, the friend verifies their own number, and both sides are paid when the join posts on the club’s own report.
Unbranded and ready to carry a logo, accent, and reward values at launch.
- Verified on email and phone before attribution
- Reward can sit on the verified lead, the join, or both
- Staff paid on the same trigger
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Upgrade Play — move a member up a tier at the moment the offer is relevant.
The trigger is the behaviour that says the member is ready: attendance, a class booked, a PT intro completed. The offer arrives then, not on a billing schedule.
Unbranded and ready to carry a logo, accent, and reward values at launch.
- Triggered on behaviour, not on a calendar
- Tier and add-on offers on the same rail
- Paid when the upgrade posts
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Recognition Play — staff milestones and weekly spiffs, outside payroll.
The same verified triggers that pay members can pay the employee who took the tour or closed the join. Staff totals report separately from member payouts.
Unbranded and ready to carry a logo, accent, and reward values at launch.
- Paid on the same verified trigger as the member
- Reported separately from member payouts
- No payroll change required
Ready to build your first Play?
Tell us the business outcome you want to improve. We’ll identify the action that drives it, design the experience, and connect it to the systems you already use.